GOVIND BALLABH PANT UNIVERSITY OF AGRICULTURE & TECHNOLOGY

गोविन्द बल्लभ पंत कृषि एवं प्रौद्योगिक विश्वविद्यालय

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PROFILE

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  • FACULTY PROFILE

College of Agribusiness Management


Dr. Mukesh Pandey


DESIGNATION:Professor
QUALIFICATION:B.Tech., MBA, Ph.D.
SPECIALISATION:Business Administration
EMAIL:mukeshpandey22[at]gmail[dot]com
CONTACT NO.:9411791572(M)

Teaching Areas

  • Rural Marketing
  • Brand Management
  • Sales & Distribution Management
  • Supply-chain Management

  • Selected Research Publications

    1. Mukesh Pandey & Greg Baker, Supply Chain Re-engineering in the Fresh Produce Industry: A Case Study of Adani Agrifresh, International Food and Agribusiness Management Review, Volume 16, Issue 1, 2013

    2. Mukesh Pandey & K Sudhir, Research Paper ‘Mobile Banking in India’ published in National Conference Proceedings on Improving Service Delivery through Information & Communication Technologies, Organized by Computer Society of India and IIM-Lucknow on December 15th& 16th 2012, PNBIIT, Lucknow

    3. Pandey, Mukesh; Sudhir, K.; Ahuja, Raman and Tewari, Deepali.2010. Field Fresh Foods: Could Baby Corn Be the Platform to Link Indian Farmers to the World? Yale case 10-036 December 10, 2010. Retrieved from http://cci.som.yale.edu/sites/cci.som.yale.edu/files/FieldFresh_final-complete-10jan-2011

    4. Sumit Deolia and Mukesh Pandey, Design of Sustainable Procurement Model for Peas in Garhwal region of Uttarakhand b>, Pantnagar Journal of Research, Volume 9(1), January-June 2011. ISSN:81-8324-308-8

    5. Saurabh Kumar and Mukesh Pandey, Strawberry Cultivation-Profitability and Business Plan (Chapter 52) , published in WTO and Indian Agriculture-Opportunities, Problems and Challenges (Part Two) edited by Rais Ahmed, Mittal Publications, 2010. ISSN:81-8324-308-8

    Books Publications:

  • Pandey Mukesh, Tewari Deepali (2011) “The Agribusiness Book-A marketing and value-chain perspective” IBDC Publishers, ISBN 978-81-8189-480-9
  • Contemporary Indian Marketing Cases, Wiley Dreamtech Press, India.



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