Rural Marketing

Brand Management

Sales & Distribution Management

Supply-chain Management

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1. Mukesh Pandey & Greg Baker, Supply Chain Re-engineering in the Fresh Produce Industry: A Case Study of Adani Agrifresh, International Food and Agribusiness Management Review, Volume 16, Issue 1, 2013


2. Mukesh Pandey & K Sudhir, Research Paper ‘Mobile Banking in India’ published in National Conference Proceedings on Improving Service Delivery through Information & Communication Technologies, Organized by Computer Society of India and IIM-Lucknow on December 15th& 16th 2012, PNBIIT, Lucknow


3. Pandey, Mukesh; Sudhir, K.; Ahuja, Raman and Tewari, Deepali.2010. Field Fresh Foods: Could Baby Corn Be the Platform to Link Indian Farmers to the World? Yale case 10-036 December 10, 2010. Retrieved from http://cci.som.yale.edu/sites/cci.som.yale.edu/files/FieldFresh_final-complete-10jan-2011


4. Sumit Deolia and Mukesh Pandey, Design of Sustainable Procurement Model for Peas in Garhwal region of Uttarakhand b>, Pantnagar Journal of Research, Volume 9(1), January-June 2011. ISSN:81-8324-308-8


5. Saurabh Kumar and Mukesh Pandey, Strawberry Cultivation-Profitability and Business Plan (Chapter 52) , published in WTO and Indian Agriculture-Opportunities, Problems and Challenges (Part Two) edited by Rais Ahmed, Mittal Publications, 2010. ISSN:81-8324-308-8

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Pandey Mukesh, Tewari Deepali (2011) “The Agribusiness Book-A marketing and value-chain perspective” IBDC Publishers, ISBN 978-81-8189-480-9

Contemporary Indian Marketing Cases, Wiley Dreamtech Press, India.