Department of Extension Education & Communication Management

The Department

About the Department

The Department of Extension Education and Communication Management (EECM, formerly known as Home Science Extension) has been running in the Community Science College since the establishment of the College in July 1971. The department has been offering undergraduate courses since then — for the undergraduate degree programme in B.Sc. Home Science till 2016 and for the B.Sc. (Hons.) Community Science degree programme since 2017.

With the successful implementation of NEP 2020 and revised curricula as per the VIth Dean’s Committee report in the university from the academic session 2024–25, the department has revised the courses as per the required degree programme.

In 2011, within the four-year 2+2 undergraduate degree programme, a vocational elective package in “Journalism and Mass Communication” was started by the department for B.Sc. Home Science students. This elective package helped the students acquire skills and knowledge in the different areas of journalism and mass communication such as videography, photography, radio programme production, social marketing, advertising, designing of print media and computer applications, etc. The department also offered Rural Awareness Work Experience (RAWE) and In-plant Training.

In 2017, the B.Sc. (Hons.) Community Science programme started with three years of common coursework and one year of specialization. This specialization is offered under the Student Ready Programme which offers RAWE, In-Plant Training/Internship and a module package on Hands-on Training in Print and Electronic Media Production offered by the department.

In 2024, the B.Sc. (Hons.) Community Science programme started as per NEP 2020 and the VIth Dean’s Committee report. The four-year B.Sc. (Hons.) Community Science programme was started with core, skill enhancement and professional elective courses offered by the department. The Skill Enhancement Courses offered to the students of the EECM department for the Ist and IInd year include “Extension Education for Community Development” and “Communication Technology and Journalism”.

Objectives

To strengthen critical thinking, creativity, communication and collaboration among the students.
To upskill and imbibe the students with the required skills and entrepreneurial capabilities to take up new and challenging roles and become market ready, with the categorization of courses into core, skill enhancement and professional electives.
To understand the need and role of extension education in upbringing the family and society.
To develop an ability to use the effective communication methods for extension education.
To develop professional competence in planning and preparation of information and communication material for rural and urban community.

Academics

Academic Programmes

The Department offers the following courses as per the graduation requirement for B.Sc. (Hons.) Community Science. The core courses of the department for the B.Sc. (Hons.) Community Science Degree Programme are:

Core Courses

Extension and Rural Development
Women in Agriculture
Programme Development for Rural Families
Extension Training Management
Information and Communication Technology
Diffusion and Adoption of Homestead Technologies

Under Student Ready Programme

Hands-on Experience in Print and Electronic Media Production
Rural Awareness Work Experience (RAWE)
In Plant Training/Internship

PG Courses (Master's)

Research Methods in Human Ecology
Research Methodology in Community Science

B.Sc. (Hons.) Community Science — Courses Offered (NEP 2020)

As per NEP 2020 and the VIth Dean’s Committee report, the Department of Extension Education and Communication Management offers the following courses for the B.Sc. (Hons.) Community Science degree programme:

Core Courses

CEEN 121 — Communication for Development — 2(1-0-1)
CEEN 221 — Extension and Rural Development — 3(2-0-1)
CEEN 222 — Rural Sociology — 2(2-0-0)
CEEN 225 — Training and Professional Development — 2(0-0-2)
CEEN 321 — Project Management — 3(2-0-1)
CEEN 322 — Diffusion and Adoption of Innovations — 3(2-0-1)
CEEN 323 — Seminar — 1(0-0-1)

Skill Enhancement Courses

Modules: Extension Education for Community Development; Communication Technology and Journalism.

CEEN 122 — Audio Visual Aids for Communication — 2(0-0-2)
CEEN 123 — Extension Teaching Methods — 2(0-0-2)
CEEN 124 — Computerized Instructional Aids Production — 2(0-0-2)
CEEN 125 — ICT and New Media — 2(0-0-2)
CEEN 223 — Print Journalism — 1(0-0-1)
CEEN 224 — Electronic Journalism — 1(0-0-1)
CEEN 226 — Audio and Video Recording — 1(0-0-1)
CEEN 227 — Instructional Video Production — 1(0-0-1)

Elective Courses

CEEN 421 — Extension Program Management — 3(1-0-2)
CEEN 422 — Extension Training Management — 3(1-0-2)
CEEN 423 — Advertising and Social Marketing — 3(1-0-2)
CEEN 424 — Public Relations and Communication Management — 3(1-0-2)
CEEN 425 — Web Designing — 3(0-0-3)

Student READY

RAWE
Internship
Student Project

Infrastructure

Departmental Facilities

Multipurpose Room

Multimedia Lab

Extension and Communication Lab

Media Lab

Training Lab

Department Corridor

ICAR Accreditation — Review Team Visit

Visit of review team for ICAR Accreditation

Faculty

Faculty Members

Dr. Anupama Pandey

Assistant Professor & Officer In-charge

+91-9411304322, +91-8476966405
misanupamagmailcom
anupamapandeyhexgbpuatacin
inchargehomescienceextensiongmailcom

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Dr. Pooja Tamta

Assistant Professor

+91-8194022676
poojatamtahexgbpuatacin
pooja_tamta20yahoocom

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Research

Thrust of Research in the Department

Entrepreneurship
Women Empowerment
ICT (Information and Communication Technology)
Sustainable development
Capacity building
Gender mainstreaming
Data base on rural women
Gender Specific Data base on farm women
Functioning of development programmes in the villages
Indigenous knowledge on medicinal use of plants

Research Projects Completed

University funded projects — 06
State Govt. funded — 03
Centrally funded — 05
Internationally funded — 02

Research Projects Undertaken / On-going

All India Coordinated Research Project on “Data base on rural women”
All India Coordinated Research Project on “Dynamics and performance of women self help groups”
Development of sustainable rice-wheat system
Lab to land programme
An action project on training of rural women and adolescent girls on improved home practices
Gender specifics role, responsibilities, access and control of rural women in agriculture and allied activities
Functioning of DWCRA programme in Gadarpur block, Udham Singh Nagar
Swayamsiddha- Uttarakhand Mahila Sasaktikaran and Bal Vikas Vibhag.
Promotion of integrated weed management in the Gangetic plains of India
Biogas development and training centre
Creating Nutrition awareness among the adolescent girls.
Assessment of acceptability of alternative supplementary fortified food using finger millets.
All India Coordinated Research Project
Healthy kids programme in schools

Achievements

Faculty awards, recognitions and student placements (details preserved in English).

Anupama Pandey awarded IIIrd prize for the research paper entitled “Fingermillet Based Nutritious mix as a sustainable Food Based Approach for Management of Malnutrition”, at the National Seminar on “Technological Innovations for Enhancing Profitability of Small and Marginal Farms”, February 27-28, 2017, G.B.P.U.A & T, Pantnagar.
Pratibha Singh and Poonam Tewari. Best poster award for “Health Hazards Associated with Pesticide Application”. International symposium on Agricultural Communication and Sustainable Rural Development: From Information to Knowledge to Wisdom – Envisioning a Food Sovereign World in the Third Millennium organized by Directorate of Agricultural Communication, G.B.P.U.A.&T., Pantnagar from 23-25 November, 2012.
Best Poster Awards - 03
Oral presentation Awards - 11
Appreciation Award - 04
Ms. Urvashi Manral, Id. No. 44575, professional elective in Journalism and Mass Communication joined M.Sc. Mass Communication University of Arizona, USA.
Ms. Yogita Arya, Id. No. 46193, professional elective in Journalism and Mass Communication joined as Junior Assistant in State Bank of India.
Ms. Shivi Singh, Id. No. 48535, professional elective in Journalism and Mass Communication joined Master of Business in Information System University of Queensland, Australia.
Ms. Prerna Mourya, Id.No.48561, professional elective in Journalism and Mass Communication joined is working as Executive in PRADAN NGO.
Ms. Neha Nayal, Id. No. 54628, SRP module in Hands on Training in Print and Electronic Media Production, got selected in Planet Spark- Grugaon as Business Development Counselor.
Ms. Anupriya Arya, Id. No. 55668, SRP module in Hands on Training in Print and Electronic Media Production, got selected in Planet Spark - Gurgaon as Business Developer Associate.

Junior Research Fellowship

2016 - 04
2017 - 05
2018 - 10
2019 - 05
2020 - 01
2021 - 05
2022 - 02

Publications

Research Publications

Citation list preserved verbatim in English.

Pratibha Singh, Poonam Tewari and Sunita Rani. 2016. Socio economic impact of Industrial Development in the life of Rural Families. International Journal of Basic and Applied Agricultural Research, Vol. 14(1), pp 120-126.
Pratibha Singh, Poonam Tewari and Sunita Rani. 2015. Dynamics and performance of Women Self Help Groups. International Journal of Basic and Applied Agricultural Research, Vl. 13(3), pp 486-491.
Mushtari Begum J., Shamshad Begum S. and Anupama Pandey. 2016. “Nutritional Evaluation of Fingermillet Malt”. International Journal of Science, Environment and Technology. 5(6).pp. 4086-4096.
Pratibha Singh, Anupama Pandey, Chandeshwar Tiwari and Dhansara Sharma. 2016. “Motivation of Farm Women towards Nutritional Kitchen Gardern and Post Harvest Management of Their Surplus Produce”. Journal of Rural Development. 35(4).pp. 677-688.
Pratibha Singh and Poonam Tewari. 2014. Livestock management activities in hill region of Uttarakhand. International Journal of Basic and Applied Agricultural Research V-12(2) pp: 198-302.
Research Paper (National - 07 International - 17 ) Books - 02
Chapter in Books - 10
Abstracts - 28
Popular Articles - 98 + 2 communicated
Booklets - 03
Bulletins - 10

Outreach

Extension Activities

Demonstrations on various household technologies
Radio talks for rural audience
Organizing Home Science stall during Rabi and Kharif Kisan Mela — themes include women's empowerment, cottage industries, income generating and work simplification techniques
Participation in Krishi Mahotsav organized by State Government of Uttarakhand
Preparation of extension material — folders, booklets, pamphlets, slides and video cassettes on relevant topics
Formation of Self Help Groups
Knowledge training to women on safe use of pesticides, medicinal use of plants, spices and fruits, immunization, safe drinking water and scientific storage
Skill training to women and adolescent girls on stitching, food preservation, crocheting, best use of waste and aipan design

Activities

Events

Selected departmental events and trainings (descriptions preserved in English).

Exhibition “VIVRIDHI 2026” (14–15 May 2026)

A two-day exhibition ‘Vivridhi 2026’ was conducted on 14th and 15th May 2026 by the students of the Department of Extension Education and Communication Management. The exhibition was organized under the Student READY programme by the final year students of the EECM department as part of the course “Hands-on Training on Print and Electronic Media Production” (HEX-495), with course coordinators Dr. Anupama Pandey and Dr. Pooja Tamta. The events showcased the talent and projects of the students, highlighting their skills in audio, visual and print media.
The exhibition was inaugurated by the Vice-Chancellor and Chief Guest Dr. Shivendra Kumar Kashyap through the ceremonial lighting of the lamp. The event was attended by Dean, College of Community Science, Dr. Alka Goel; Director Communication Dr. J.P. Jaiswal; Director Extension Education Dr. Jitendra Kwatra; Dean Student Welfare Dr. Vipin Chandra Dhyani; Dean, Veterinary and Animal Sciences, Dr. D. Kumar; Dean Fisheries Dr. Avadhesh Kumar; along with faculty members, students and visitors.
Students utilized modern graphic designing software such as Canva, Adobe Photoshop and Adobe Illustrator to create a variety of print and electronic media products. The theme of this year’s exhibition was “Sankalp Se Siddhi: Viksit Bharat 2047.” Students creatively showcased issues and solutions related to the four major pillars of a developed India through posters, charts, booklets, flyers, brochures, leaflets, flash cards and other publicity materials. Attractive media products including coffee table books, wall newspapers, product catalogues and alumni directories were also displayed. The exhibition was divided into six sections. In the electronic media section, students presented short videos and dramatized performances on themes such as “Overconsumption,” “Socho Phir Share Karo,” and “Ek Mazak, Kai Ghaav,” and four radio programmes on women’s health awareness were showcased.
The photography section displayed creative photographs based on themes like peace, nature and love; the advertisement section featured innovative designs on social and commercial themes; the writing section exhibited articles written by students; and the sales product section featured digital media products such as car charms, digital frame art, photo magazines and other customized creative items prepared by students.

Inauguration of exhibition through lamp lighting by Hon'ble Vice Chancellor Dr. S.K. Kashyap and Dean, Community Science, Dr. Alka Goel

Discussion with students on the exhibits

Vlog Making Competition (March 2025)

The College of Community Science, GBPUAT organised a Vlog Making Competition under the Student READY Programme (HEX-495), Department of Extension Education and Communication Management. The competition was held online from 14 March 2025 to 25 March 2025.
The theme of the vlog was “A Day in My Life”, in which 28 students participated across various colleges within the university, showcasing their creativity and experiences through vlogs.
A judging panel consisting of Dr. Manisha Gahlot (Head and Professor, Department of Apparel and Textile Science), Dr. Aditi Vats (Head and Professor, Department of Resource Management and Consumer Science) and Mr. Vikas Ranjan (Directorate of Communication) evaluated the entries on 2 April 2025.

Photography Competition (April 2026)

A photography competition was organized by SRP students of the EECM department under the course “Hands on Training in Print and Electronic Media Production” during April 2026. Online photograph entries were obtained on the theme “Through the Window”. The photographs were evaluated and prize/certificate distribution to the first three rankers was done during the exhibition VIVRIDHI 2026 by the Hon’ble Vice Chancellor.

Organization of Kisan Mela Stall of the College of Community Science

Dr. Anupama Pandey served as Kisan Mela Incharge, College of Community Science. Some of the exhibits displayed by the Department of Extension Education and Communication Management at the Kisan Mela include digital posters, post cards and desk calendars.

Digital posters, post cards and desk calendars

Department displays at college stall during Kisan Mela

Earlier Events (2022–2023)

Under the Student Ready Programme, an exhibition "VIVRIDHI '23" was organized under the course “Hands on Training in Print and Electronic Media Production”, by the final year students of the Department of Extension Education and Communication Management on 29th – 30th May, 2023. The inauguration of the exhibition was done by the Honorable Vice - Chancellor, GBPUAT, Pantnagar, Dr. Manmohan Singh Chauhan.
Showcased various graphic design creations such as posters, flyers, brochures, booklets, leaflets, and pamphlets created by students under the Student Ready Program in Print and Electronic Media Production using different graphic designing software. Motivational and Japanese anime-related posters designed by students were also presented for sale in the exhibition. Videos prepared by SRP students like drama on work-life balance, interview on G-20, demonstration on how to present in an interview, documentary on College of Home Science and an advertisement on the department of Extension Education and Communication Management were also presented.
The exhibition was organized by the course instructors- Dr. Anupama Pandey, Assistant Professor/ Officer Incharge and Dr. Pooja Tamta, Assistant Professor
The seven-days training program on 'Basic Computer Skills' was organised from 26th April to 02nd May, 2023. The training started on Wednesday, April 26th, 2023. The opening ceremony was jointly inaugurated by the Chief Guest, Dr. Deepa Vinay, Registrar G.B. Pant University of Agriculture and Technology and Guest of Honour Dr. Alka Goel, Dean College of Community Science. The training program provided skills on basic operations of computer and different computer applications. The students gained basic computer knowledge on functioning and uses of computers and skills in using Microsoft Word and PowerPoint. Twenty three school students from classes third to tenth actively participated in the training programme.
Director Research, Dr. A.S. Nain was the Chief Guest of the valedictory session of the training programme along with Dr. Alka Goel, Dean, College of Community Science. The participants received certificates alongwith training material.
The organizers of the training programme were - Dr. Anupama Pandey, Assistant Professor/ Officer Incharge and Dr. Pooja Tamta, Assistant Professor
Dr. Anupama Pandey, Assistant Professor/ Officer Incharge participated in the Shri Ann Mahotsav at Dehradun.
Dr. Anupama Pandey served as Kisan Mela Incharge, College of Home Science and also as Kisan Mela Incharge, department of Extension Education and Communication Management.
The department organized following activities under International Year of Millets-2023
Rally was organized in the Chakpheri community of Pantnagar Campus on …. February 2023 to create awareness regarding the use of millets in every day diets of the people.
Participation in Kisan Mela at College stall: During 113th Kisan Mela, from 25th to 28th February, 2023 the Department of Extension Education and Communication Management exhibited the products related to millets. The different extension literature were developed and distributed to make the public aware on diverse uses of millets and their health benefits. Flexies were developed on the topics India’s wealth: millet for health, Online Marketing of Millet Products, Millets: Ancient Grain for New Lifestyle and Millet Grain: the symbol of ancient tradition and quality of the country. Also posters, leaflets and folders on traditional food items of millet were displayed. Along with this millet husk bowls were prepared and displayed in the stall, highlighting the waste management of coarse grains, which was highly appreciated by the stall visitors.
Flexi Designing Competition was conducted on 1st March, 2023. The students of SRP in the module- Hands on Training in Print and Electronic Media Production participated in this and the theme was on “International Year of Millets 2023”.
Awareness Campaigns- On 31st March, 2023 the 3rd year students of College of Community Science, GBPUAT, Pantnagar conducted awareness programme on millets in the hostel colony of Pantnagar campus. The awareness was created through the use of different educational aids, demonstration and creative games. The students made people aware about different kinds of millets such as ragi, jowar, bajra, rajgira, sanwa, kodo, chaina, sama using different poster, pamphlet, booklet etc. and the health and nutrition benefits of the millets as compared to the cereal were explained.
Participation of faculty in “Shri Ann Mahotsav” at Dehradun, organized by the State Govt. of Uttarakhand under the theme of International Year of Millets 2023.
Awareness Campaigns-on 25th May, 2023 on the occasion of International Year of Millets the 2nd year students of College of Home Science, G.B.P.U.A & T, Pantnagar organized a skit to create awareness regarding millets in the Chittranjan Bhawan-II colony.
Five days training programme was organized on the title “Empowering Women through Digital Literacy: Awareness and Skill Development” from 06th -10th September, 2022 for Scheduled Castes (SC) Women/Girls of District Udham Singh Nagar, Uttarakhand. The training programme was funded by ICAR-NIAP (National Institute of Agricultural Economics and Policy Research). Total 55 women/girls participated in this training programme.
Digital Literacy is crucial and holds utmost importance for an individual in today’s time, which involves the understanding and utilization of various digital tools like laptop, computer, smartphone and other Information Technology (IT) related devices and technologies, being used by individuals for performing meaningful operations. In today’s phase of digital revolution where everything has gone digital, there is an urgent need to impart and promote digital skills in Indian women specially among the deprived section of community- the SC women, to mobilize them in this techno-savvy world. Digital literacy will not only empower them to tackle their everyday needs, but also acquaint them with skills to access the government programmes, policies, initiatives running to serve education, health and their safety.
The training programme was organized with the following objectives:
Imparting operational skills of mobile phone, laptop and computer
Spreading awareness on availability of digital resources/ services and
Empowering SC women to handle various application for everyday life, health, education and safety
The training sessions involved the resource person both from within the college as well as state government organization. The trainees were imparted knowledge and hands on skills in the uses of computer and mobile phones in different spheres of life to acquaint them with Digital Literacy. The training programme was organized with the following sub- themes:
Basic Knowledge of Computer
Microsoft Office and Microsoft Power Point
Social media/ / Shopping/ Reservation through mobile applications
Money transfer applications
Women Health, safety and education applications (apps)